Choosing the right domain name can get you the right traffic online. Domain names play a big role in search and the wrong domain can impact your visibility online. While there is no “right” domain per se, there are a number of things to take note of when choosing your domain name.
- Make it easy to type – Avoid using slang or any abbreviation that might confuse your clients. If your URL is hard to type, people won’t. Difficult words to spell and long URL strings can be extremely frustrating to your end users.
- Use keywords – Include keywords that people enter when looking for your services. For example if you are starting a plumping business it will make sense to use TrustPlumbers.com as your domain name. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your clients.
- Avoid numbers and hyphen – Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
- Keep it memorable – Clients are drawn to catchy and memorable things. Your domain should be one of those. By keeping it memorable its you make it easier for your business to be located amongst the millions of registered domains worldwide.
There are a lot of factors to consider when choosing the right domain name and these can aid in building your SEO. Take time to consider all these factors and make sure you get the right domain for your business!
Want to register a domain for your business? Send an email to support@infinittech.co.za or call us on 087 0010897 or 082 7903075 and we will gladly assist.
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