The current business climate that is mostly driven by the internet demands that a company have a website. As a result, companies go out of their way to ensure that they have a running website where they interact and share information with their clients. What if we told you that simply having a website is not enough? It’s like someone who buys a smartphone and is content with using just the camera and web browsing features. What about the other awesome tasks that your smartphone can perform? The same goes for a company that has a website but fails to maximise on the great things that a website can do them.
There are some simple yet effective updates you can make to your website that can probably change the way clients and potential clients view your business. Some of these updates are absolutely free, some require a bit of cash to execute but most of them just require creativity on your part.
Add video content
You can never go wrong with videos on your website. The truth of the matter is, consumers probably prefer information in video format to information that comes in form of excessive text. Who can blame them? Brains process visual information faster than text. So why read when you can simply sit back, watch and listen? If your company website lacks in video content, now would be a good time to include them as part of the package. Statistics reveal that consumers tend to stay longer on sites with videos and are most likely to return. This content can include engaging product videos, how-to tutorials, ask-us-anything conversations, client testimonials and even work space and behind-the-scenes tours. The advantage of video content is that, the company doesn’t necessarily have to spend money (unless they really want to). Videos can be shot by anyone in the office using smartphones with good picture quality and you are good to go.
We operate on different schedules and sometimes, time-frames. Assuming that consumers only access your website during working hours is a mistake. Your website should be open 24/7 so your clients can interact with your business when it suits them. It will mean a lot to them to know that they can access your services at any given time without actually having to call or contact anyone directly. Being available therefore means that your top priority is to make sure that there are no down times on your website. It has to be working perfectly at all times. Imagine the frustration of being up at two in the morning trying to access a website that gives you problems. Consumers should be able to ‘walk in’ to your website without hassles.
Use Google AdWords
Google AdWords helps you to attract more customers, reach the right people at the right time and advertise locally or globally. But what is this Google AdWords, you may ask. Google Adwords is the online advertising platform owned and operated by Google. AdWords woks mainly through the use of keywords. Keywords are key words or phrases that users enter into Google when performing a search to find the information they need. What happens with Google Adwords is that advertisers (that’s you) bid on keywords that are relevant to their business and get the chance to display their advertisements to users who enter those keywords into Google. Google will bill you according to the number of times that key word is entered into the search engine. This is also known as pay-per-click advertising. Before you can start advertising on Google AdWords, you first need to set up an account. This is a simple process. You can either set it up using an existing Google account or you can create a new one specifically for this purpose. Then you specify some basics for your account, such as your location and time zone before finally setting up your billing details, so that Google can bill you every month.
The great thing about Google AdWords is that if you find it complicated, we are here to assist you through every step.
Use Search Engine Optimization (SEO)
SEO is not as complicated as it sounds. In fact, it’s one of the most effective ways of advertising on your website. SEO is marketing tool focused on growing visibility in free search engine results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. In order for your website to rank higher, you have to make changes to your website that make it easier for search engines to understand your content. This is where SEO comes in. SEO helps to ensure that a site can be accessed by a search engine. Webmasters and web content producers use SEOpractices to help them achieve a better ranking in search engine results. This is where we come in. We are the webmasters who will make your business pop up first whenever someone searches through Google, Bing or Yahoo. The key is knowing which words to include in your website content. We are here to help.
There is so much that a website can do in terms of raising your brand awareness. All you have to know is how to manipulate the system in order to suit your company needs. It may range from simple things like posting the right content to the more complicated things like using Google AdWords (and paying for it in the process), but if done right, the same website that you have been pouring funds into will soon be helping you make big turnovers.