Business in the world we are living in has changed and keeps changing daily. It was considered normal practise, a few years back, for a business to exist without any trace of online presence. The shift in the way business operates has contributed immensely to how technology is applied in business.
The main-online identifying mechanisms adopted by most business is a website, however websites have been so stereotyped that they have lost all their value. Web Development companies have abandoned their “development” tag opting to only concentrate on the design aspect which contributes a mere fraction of the web development process.
There are 5 things you need to understand and work with if ever you will create a powerful and effective website:
1.Understand what you want
This statement goes deeper beyond simply saying I want a website that will sell my product or service. Before engaging the services of a development company, understand your idea and be able to answer the following questions:
Have you researched who your online customers are? Do you know what keywords they search for? Do you know what sites they visit? Do you know why they are looking for your site? If you don’t, they you don’t know what you want.
2.Follow the Process-Don’t cut corners
An effective development company understands the difference between development and design. Although these words are used inter-changeably by most people they are worlds apart-
- Web Design is the customer-facing part of the website. A web designer is concerned with how a site looks and how the customers interact with it.
- Web development is the back-end of the website, the programming and interactions on the pages. A web developer focuses on how a site works and how the customers get things done on it.
A proper website will include process from Requirements Analysis and Research, Design, Development, Testing and finally maintenance.
You should keep in mind the following aspects:
Design – Does it look and act like my client expects?, Content – Does the site provide the information my clients are looking for?, SEO – Will clients be able to find my site once we make it live?, Future Additions – Have I adequately planned ahead so that I don’t have to waste time interfacing the new features with existing ones
3.It’s a creative process-it takes time
Building a website is not a one day job (same way Rome was not built in a day). It takes time. Developing and designing a website involves a lot of creative work and technicalities that ensure the smooth running of your website
4.Less is More
One of the tempting things for clients and designers alike , is to fill their pages with as much information as they can. The internet is a very fast-paced place and visitors need to find what they came for in three to eight seconds. When trying to create an effective design, less is always more. Content is king, Quality content (not quantity)
5.You get what you pay for
Just because your friend owns a pirated version of Dreamweaver, it doesn’t qualify them to be a developer. If you are willing to have effective online presence be willing to invest in a reliable, proven and tested development house.
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